Depends on competition, but low-hanging keywords (50-200 searches) can hit page 1 in 2-6 months. Quick wins like Google My Business or a blog can pull traffic in weeks. We saw that craft store climb fast by starting smart—focus on easy terms first.
Starting an online store in 2025? You’re stepping into a goldmine, e-commerce is booming, and SEO is your ticket to standing out from day one. At Rising Planet, we’ve helped businesses in Flanders and Germany launch stores that don’t just sit there but sell fast.
This isn’t about slapping products online and hoping for the best. It’s about using SEO to get found, trusted, and shopped right out of the gate. Whether you’re selling handmade soaps in Ghent or tech gadgets in Berlin, this guide will show you how to launch a store that wins. Let’s get your shop live and buzzing.
SEO isn’t optional for a new online store, it’s the engine. Backlinko’s 2023 data pegs the click-through rate for Google’s top organic spot at 27.6%, sometimes hitting 39.8% per FirstPageSage. Compare that to Google Ads’ measly 3-6% (Wordstream, LocaliQ), and it’s clear: people trust organic results over ads.
In Belgium alone, e-commerce hit 16.3 billion euros in 2023, up 11% from 2022 (Becom), with small shops stealing share from giants. Germany’s no slouch either, Statista says online sales there topped 100 billion euros in 2024. Point is, customers are shopping online, and SEO puts you where they look. We’ve said it before in our SEO vs SEA breakdown, organic wins long-term, especially for a launch.
Here’s how to build an online store that ranks and sells from the start. No jargon, just steps that work.
You can’t launch without knowing what people search. Use free tools like Google Keyword Planner (via Google Ads) to find terms your customers type, like “buy wool scarves Antwerp” or “cheap headphones Berlin.”
Aim for 50-500 searches a month—enough traffic, low competition. Mix broad (“scarves”) with specific (“handknit wool scarves red”). Our keyword guide walks you through this—it’s your foundation.
Your product pages are your shop floor. Pick one main keyword per product, like “vegan leather wallet black.” Write a punchy title (under 60 characters): “Black Vegan Leather Wallet – [Your Store].” Add a meta description (under 155 characters): “Shop our black vegan leather wallet. Fast shipping, 10% off your first order!”
Use an H1 tag matching the product name. Fill the page with 300+ words, describe it, list features, and toss in that keyword 3-5 times naturally. Add crisp photos (named like “vegan-leather-wallet-black.jpg”) with alt text (“black vegan leather wallet on white background”). Our sales tips show how to seal the deal.
Categories herd your products into buckets, like “Wallets” or “Scarves.” Optimize them for broader keywords, like “vegan wallets online.”
Write a quick 200-word intro explaining what’s inside, sprinkle in your keyword, and list products below. Title: “Vegan Wallets Online – [Your Store].” Meta: “Browse vegan wallets online at [Your Store]. Free shipping over €50!”
Keep URLs clean: yourstore.com/vegan-wallets. This pulls in browsers who’ll dig deeper.
A slow store flops. Google’s 2024 data says a 1-second delay cuts conversions by 20%. Compress images (use TinyPNG, aim for <100KB), skip heavy plugins, and test load time with Google PageSpeed Insights, aim for under 3 seconds.
Half your shoppers are on phones (Adobe’s 2025 forecast: 54% of sales), so buttons need to be big, text readable. Our technical guide has more speed tricks, launch with it dialed in.
Tell Google and Bing you’re live, submit your site via Google Search Console and Bing Webmaster Tools (use IndexNow). Add a blog post or two, like “Top 5 Scarves for Winter 2025,” stuffed with keywords from step 1.
Share it on X or LinkedIn: “Just launched! Check our scarf picks.” List your store on free directories (e.g., Google My Business, local chambers), it’s instant juice. Our traffic guide ramps this up.
New stores need cred. Slap a “30-Day Returns” badge on every page. Write an “About Us” with your story, say, “Handmade in Ghent since 2025.” If you’ve got even one happy customer, ask for a quote: “Loved my wallet! – Jan, Antwerp.”
No reviews yet? No sweat, focus on clear prices and shipping (e.g., “Free over €50”). Trust turns browsers into buyers.
SEO isn’t just for established stores, it’s how you launch one that wins in 2025. At Rising Planet, we’ve turned fresh sites into sales machines across Flanders and Germany. Want your online store to hit the ground running? Contact us today, and let’s build your launch plan.
Start here, then grow with our traffic guide or cash in with our sales tips. Your store’s ready, let’s make it a hit!
At Rising Planet, we understand that every business is unique. That’s why we offer tailored SEO strategies designed to meet your specific needs and goals. Get in touch with us and discover how we can take your business to new heights.
Depends on competition, but low-hanging keywords (50-200 searches) can hit page 1 in 2-6 months. Quick wins like Google My Business or a blog can pull traffic in weeks. We saw that craft store climb fast by starting smart—focus on easy terms first.
Nope. Even 5-10 products work if they’re optimized right. Build tight product pages, one category, and a blog post. Our keyword guide helps you pick winners—small launches can still sell big.
Keywords on product pages. Wrong terms, and no one finds you. Spend time with Keyword Planner, match buyer intent (e.g., “buy” not “what is”), and weave them in. It’s the spine of everything else.
Yes, if you’re fast. Big guys move slow—target niche keywords they skip (e.g., “vegan wallets Ghent” vs. “wallets”), load fast, and blog local. That toy store outran chains by going specific.
Website
SEO
Copywriting
Rising Planet partnered with two official Honda dealerships in Belgium to rebuild their websites and implement the Industrial Growth System. The result: stronger local visibility, faster sites, and a steady increase in qualified dealership leads.
200+ additional leads per month
Major improvement in local search visibility
Faster, mobile-optimised user experience
Website
SEO
We supported the Belgian division of a global industrial manufacturer with a localized SEO strategy and technical improvements. Within a few months, the site gained measurable increases in search visibility and inbound requests from regional partners.
Full audit with technical changes to improve Western European presence
SEO
Website
Through the Industrial Growth System, Robbe Industries achieved measurable growth within months.
Targeted technical SEO and content optimization increased their visibility and lead flow dramatically.
+30.000 impressions per month
+12.000 monthly visitors
+750 monthly leads
SEO
Copywriting
After implementing the first stage of the Industrial Growth System, IC-S recorded strong early indicators of growth. Keyword visibility and impressions are climbing steadily as technical and content improvements take effect.
+33.000 monthly search impressions
+490 indexed keywords (up from 99)
+100 companies identified monthly via Leadinfo
